Who we are

Our core values are transparency, integrity, and trust. These values guide our decisions every day, and we will never compromise.

Although coming from very different backgrounds, Elin and Naveed have proven to be a strong team with complementary skills. In an ecosystem approach, their different cultural backgrounds come in handy when understanding and working with clients across the Nordic, DACH, and Middle Eastern markets regions.

The humoristic working title of the company was Spider & Torpedo Ltd, signifying the strongest skills of each of the founders; Naveed is an exceptional network builder and nurturer. According to Elin, “Naveed is by nature one of the most respectful, reflected, and considerate people I know. I’m more of the ‘get things done’ person, with a sharp focus on quality and pragmatic outcome. We are based in two different countries, and still we work better together than any teams I’ve ever worked with. That’s a key reason why we are able to deliver value to our clients every day.”

Elin Hauge

Co-founder and Partner

Elin is an experienced business and communication strategist, leader, keynote speaker, and speaker coach. She has spent the majority of her career making sense of data for business purposes, and bridging business and technology. Elin is based in Oslo.

When she doesn’t work, she’s either working in the garden, sweating in the fighter gym, or somewhere in the forest walking her giant Irish Wolfhound.

Naveed Syed

Co-founder and Partner

Naveed is an experienced sales and business development executive. He has worked about a decade in the US, 15 years in the Middle East. He is exceptionally good at building and maintaining networks, and is a passionate learner in every context. Naveed is based in Austria.

When he’s not working…is not really clear, as he is always working, one way or the other, except when he’s cooking..